SMART NEWS SEARCH
- CHALLENGE:
The marketing department of a large energy company manually searches and selects news of interest and then sends them to the area managers.
Carrying out these actions manually means not achieving all the necessary agility in the processes and losing efficiency in the management of employees’ time. That is why the company needs to automate these manual tasks in order to reduce time and costs.
- CHALLENGE:
The marketing department of a large energy company manually searches and selects news of interest and then sends them to the area managers.
Carrying out these actions manually means not achieving all the necessary agility in the processes and losing efficiency in the management of employees’ time. That is why the company needs to automate these manual tasks in order to reduce time and costs.
- SOLUTION:
- Datatons designs a tool that automates and makes the search for news in different media such as feeds, social networks, blog posts, etc. more accurate. It has a high degree of customization, allowing workers to modify the search, selection, search parameters, etc.
- The company achieves improved data organization and easier access to data thanks to automatic classification based on content, relevance and semantic analysis.
- The tool also includes a trend detector, which provides valuable information for the marketing team, and an integration system with mailing tools to send and monitor news automatically.
EFFECTIVE NEWS SEARCH AND SELECTION
EFFECTIVE NEWS SEARCH AND SELECTION
- CHALLENGE:
The client is an important company in the Marketing sector that carries out the news search and selection process manually. It has a team of 60 employees who carry out these tasks and produce reports for clients.
Given that the processes are manual, the error rate is very high and the company is looking to reduce costs by applying a more precise management system focused on making the most of the current team.
- CHALLENGE:
The client is an important company in the Marketing sector that carries out the news search and selection process manually. It has a team of 60 employees who carry out these tasks and produce reports for clients.
Given that the processes are manual, the error rate is very high and the company is looking to reduce costs by applying a more precise management system focused on making the most of the current team.
- SOLUTION:
- Datatons designs a Machine Learning-based solution to automate the content collection process and includes a continuous learning model.
- With the new tool, the company automatically generates reports and manages its teams more accurately, keeping only the staff necessary to carry out the tasks.