TRANSPORT
by applying powerful AI and Big Data solutions
CUSTOMER PROFILING FOR MARKETING CAMPAIGNS
- CHALLENGE:
A well-known Spanish airline is finding it difficult to obtain data on its users due to the lack of transfer of information between their different companies. They apply a profiling process that is not enough to check the success and impact of their marketing campaigns.
- CHALLENGE:
A well-known Spanish airline is finding it difficult to obtain data on its users due to the lack of transfer of information between their different companies. They apply a profiling process that is not enough to check the success and impact of their marketing campaigns.
- SOLUTION:
- To facilitate the cross-referencing of data between all the teams involved, we apply Big Data architecture to build a customized platform with access to information on reservations (PNR) and marketing campaigns. The company gets detailed dashboards and more accurate KPIs, thanks to Business Intelligence tools.
- We optimize the customer profiling process by including new data from external sources and social networks, as well as obtaining valuable information through purchases and analysis of behavioural patterns. All of this focused on increasing the precision of marketing actions to adapt them to the interests and needs of each user.
AUTOMATION AND REPORT GENERATION
AUTOMATION AND REPORT GENERATION
- CHALLENGE:
A European public transport company in full expansion needs to make its business intelligence processes more agile. They have a Business Intelligence department that, despite its excellent knowledge of business, cannot keep up with the growing information needs of business users. The reports are handwritten with data from different sources, and the company does not have a standardized approach to reporting.
- CHALLENGE:
A European public transport company in full expansion needs to make its business intelligence processes more agile. They have a Business Intelligence department that, despite its excellent knowledge of business, cannot keep up with the growing information needs of business users. The reports are handwritten with data from different sources, and the company does not have a standardized approach to reporting.
- SOLUTION:
- To speed up the generation of reports and increase the accuracy of the results, we automate those repetitive tasks that take valuable time away from employees.
- The solution provided allows centralizing and structuring the capture and processing of data, enabling a more agile response to new requests for information.
- The company can adapt more quickly to changes in operations thanks to the flexibility in data incorporation about new means of transport.
